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When The Last Is Best

February 11, 2012 by

Like to save the best for last? Here's good news: If it's the last, you'll like it the best. That is the finding of a new study published in Psychological Science, a journal of the Association for Psychological Science. "Endings affect us in lots of ways, and one is this 'positivity effect,'" says University of Michigan psychologist Ed O'Brien, who conducted the study with colleague Phoebe C...

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