Being excluded and ignored has been shown to threaten fundamental human needs and cause pain. Such reflexive reactions to social exclusion have been conceptualized as direct and unmoderated (temporal need threat model of ostracism). Here, we propose an extension and argue that reflexive reactions depend on how social exclusion situations are construed. If being excluded is understood as a violation of an inclusion norm, individuals will react with pain and threat. In contrast, if being excluded is consistent with the prevailing norm, the exclusion situation is interpreted as less threatening, and negative reflexive reactions to ostracism should be attenuated. Four studies empirically support this conceptual model. Studies 3 and 4 further show that to guide situated construal, the norm has to be endorsed by the individual. In both Studies 1 and 3, the effect of the norm is mediated by the objective situation’s subjective construal.