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Under The Influence: Reminders Of Money Impact Consumer Decision-Making

September 15, 2012 by

When reminded of money (not cost), consumers are more likely to evaluate a new product based on its primary features or brand name, according to a new study in the Journal of Consumer Research. "Money and symbols of money are ubiquitous in our daily consumer environment, and money is linked to social resources such as security, status, power, confidence, and freedom...

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