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Shopping Linked To Menstrual Cycle

July 13, 2012 by

'That time of the month' does not just mean mood swings, stomach cramps and cravings for certain foods. "Calories, beauty, and ovulation: The effects of the menstrual cycle on food and appearance-related consumption," a study published in the Journal of Consumer Psychology investigates what effect the menstrual cycle has in terms of consumer consumption...

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