Home » Psychology news » ‘Seeing’ the flavor of foods before tasting them
‘Seeing’ the flavor of foods before tasting them
April 12, 2013 by NewsBot
The eyes sometimes have it, beating out the tongue, nose and brain in the emotional and biochemical balloting that determines the taste and allure of food, a scientist said at a recent meeting. He described how people sometimes "see" flavors in foods and beverages before actually tasting them.