BSSR Lecture Series As part of the BSSR Lecture Series organized by the National Institutes of Health Office of Behavioral Health and Social Sciences, Dr. Emily Falk’s lecture on January 9 will present recent work leveraging neural activity in brain systems linked to self-related processing and value to predict real-world, health-relevant behavior change in the context of smoking cessation and increasing physical activity. She will present data predicting individual changes in health behaviors across time, as well as population level responses to different groups of health messages and campaigns. There will also be discussion of ways in which neural data complement and extend what we learn from self-reports and how connecting neural data with real world outcomes can help deepen understan...