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How our brain resists temptation in preference of ‘future rewards’

October 27, 2013 by

When on a strict diet, it can be very hard to resist a bar of chocolate if it is right under your nose. Are you likely to eat it there and then? Or wait until the end of the week to intensify the satisfying experience? Whatever your answer, researchers now say they can explain the difference in people's ability to resist temptation...

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