Loneliness is a well-known indicator of relationship deficits, with potentially severe consequences on health and well-being (Perlman & Peplau, 1981). Research has used cross-sectional methods to examine behavioral consequences of loneliness (e.g., Cacioppo et al., 2002). However, within-person associations between daily fluctuations in loneliness and subsequent behavioral outcomes have yet to be explored. Using a sample of community-dwelling adults, the authors examined associations between daily loneliness on daily time with others, and subsequent context-specific alcohol consumption (i.e., social and solitary consumption), and individual differences in these patterns of behavior. Daytime loneliness significantly and uniquely predicted patterns of social behavior and context-specific consumption; time with others mediated loneliness–social consumption associations, but not loneliness–solitary consumption relationships. These findings contribute to existing literature by demonstrating the unique properties of solitary versus social consumption as behavioral responses to loneliness, thus addressing inconsistent findings regarding the effects of loneliness on alcohol consumption.