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Happier consumers can lead to healthier environment, research reveals

August 9, 2014 by

The pursuit of true happiness can lead people to lifestyles that will not only be satisfying but will be better for the environment, according to an overview of psychological research. Several studies have determined that people’s basic psychological needs include competence, autonomy, positive relationships, self-acceptance and personal growth. And research has shown that rather than fulfilling these needs, the pursuit of money and possessions takes time away from more personally fulfilling activities and social relationships.

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