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Facebook data used to predict users’ age, gender and personality traits

September 26, 2013 by

In the age of social media, people's inner lives are increasingly recorded through the language they use online. With this in mind, an interdisciplinary group of researchers is interested in whether a computational analysis of this language can provide as much, or more, insight into their personalities as traditional methods used by psychologists, such as self-reported surveys and questionnaires.

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