Home » Psychology news » Embarrassment leads to a preference for products that help people ‘save face’

Embarrassment leads to a preference for products that help people ‘save face’

August 15, 2013 by

People who are feeling embarrassed are more likely to choose items that hide or 'repair' the face, according to new research published in Psychological Science, a journal of the Association for Psychological Science. The research indicates that feelings of embarrassment can be alleviated by using so-called 'restorative' products - effectively helping people to "save face...

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