Home » Psychology news » Dynamic audiovisuals increase spectator attention, but inhibits conscious processing
Dynamic audiovisuals increase spectator attention, but inhibits conscious processing
November 12, 2018 by NewsBot
According to a new study, scene changes diminish a spectator's blink rate, producing an increase in attention. The results of the study demonstrate that a dynamic and chaotic audiovisual editing causes more activity in the visual processing areas, while continuous and orderly editing produces more cognitive processing activity.