Home » Psychology news » Consumers differ in desire for explanation, says new study

Consumers differ in desire for explanation, says new study

September 18, 2012 by

The depth of explanation about novel products influences consumer preferences and willingness to pay, according to a new study.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>