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"Big Givers" Get Punished For Being Nonconformists, Baylor Research Shows

July 1, 2013 by

People punish generous group members by rejecting them socially - even when the generosity benefits everyone - because the "big givers" are nonconformists, according to a Baylor University study. The study, published in the journal Social Science Research, showed that besides socially rejecting especially generous givers, others even "paid" to punish them through a points system...

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