Home » Psychology news » Anti-Smoking Ad Success May Be Predicted By Small ‘Neural Focus Groups’
Anti-Smoking Ad Success May Be Predicted By Small ‘Neural Focus Groups’
April 27, 2012 by NewsBot
Brain scans of a small group of people can predict the actions of entire populations, according to a new study by researchers from the University of Michigan, the University of Oregon and the University of California at Los Angeles...
