Home » Psychology news » A reward is valued more if you choose it yourself: New quirky byproduct of learning from reward
A reward is valued more if you choose it yourself: New quirky byproduct of learning from reward
July 24, 2014 by NewsBot
Many people value rewards they choose themselves more than rewards they merely receive, even when the rewards are actually equivalent. A new study provides evidence that this long-observed quirk of behavior is a byproduct of how the brain reinforces learning from reward.
