A simple and effective emotion-regulation strategy that has neurologically and behaviorally been proven to lessen the emotional impact of personal negative memories, researchers have shown. "Sometimes we dwell on how sad, embarrassed, or hurt we felt during an event, and that makes us feel worse and worse. But we found that instead of thinking about your emotions during a negative memory, looking away from the worst emotions and thinking about the context, like a friend who was there, what the weather was like, or anything else non-emotional that was part of the memory, will rather effortlessly take your mind away from the unwanted emotions associated with that memory," the researchers suggest.