Three per cent of young men in Switzerland take cognitive enhancement drugs at least once each year. Students hope this consumption will improve their exam performance, while their non-academic contemporaries seek primarily to remain awake for longer. “Brain stimulants”, “Neuroenhancers” and “Smart Pills” – the terms used for chemical-induced cognitive enhancement are numerous. While these substances are actually intended for use in the treatment of attention disorders, Alzheimer's and Parkinson's, they are often taken for other purposes.