Home » Psychology news » Want to encourage eco-friendly behavior? Give consumers a nudge (Don’t tell them what to do)
Want to encourage eco-friendly behavior? Give consumers a nudge (Don’t tell them what to do)
September 11, 2012 by NewsBot
Consumers are more likely to change their behavior if they voluntarily commit to changing rather than being told what to do, according to a new study. So carefully nudge them along if you're trying to encourage more eco-friendly behavior.
