Home » Psychology news » Media Depictions Of ‘Ideal Masculinity’ Engender Negative Responses In Men
Media Depictions Of ‘Ideal Masculinity’ Engender Negative Responses In Men
August 3, 2012 by NewsBot
The male response to depictions of ideal masculinity in advertising is typically negative, which has implications for advertisers and marketers targeting the increasingly fragmented consumer demographic, according to research from a University of Illinois marketing expert...
