Home » Psychology news » Heart rules the head when we make financial decisions
Heart rules the head when we make financial decisions
May 22, 2012 by NewsBot
Our 'gut feelings' influence our decisions, overriding 'rational' thought, when we are faced with financial offers that we deem to be unfair, according to a new study. Even when we are set to benefit, our physical response can make us more likely to reject a financial proposition we consider to be unjust.