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Neuroeconomics: Studying brain responses gives marketers increased ability to predict how people make decisions

April 24, 2012 by

Magnetic resonance imaging (MRI) is typically used by medical professionals to visualize the internal structures of the human body. By using MRI to study the brain, researchers found a method to characterize how the different regions of the brain function in concert to enable people to anticipate and respond to competitors' behavior.

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